Burciaga » Brand Inspire http://ismaelburciaga.com Just another WordPress weblog Mon, 16 May 2011 15:57:56 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Gerren Lamson Identity http://ismaelburciaga.com/brand/professional-services-brand/gerren-lamson-identity/ http://ismaelburciaga.com/brand/professional-services-brand/gerren-lamson-identity/#comments Fri, 18 Feb 2011 14:55:54 +0000 Ismael Burciaga http://ismaelburciaga.com/?p=1586

I really like this branding. It is very organic and warm feeling. In my opinion, this identity resembles a firm that longs for excellency.

]]> http://ismaelburciaga.com/brand/professional-services-brand/gerren-lamson-identity/feed/ 0 The Chop Shop http://ismaelburciaga.com/brand/food-beverage-brand/the-chop-shop/ http://ismaelburciaga.com/brand/food-beverage-brand/the-chop-shop/#comments Tue, 02 Mar 2010 02:16:20 +0000 Ismael Burciaga http://ismaelburciaga.com/?p=789

This is a really cool brand I found while searching through PTARMAK‘s website. I like the design of the stationary, but what I really like the most is the die cut of the business card. It takes the design out of the norm and places it on top of a pile of awesomeness.

What do you think about this brand?

]]> http://ismaelburciaga.com/brand/food-beverage-brand/the-chop-shop/feed/ 0 Towers Watson http://ismaelburciaga.com/brand/financial-services-brand/towers-watson/ http://ismaelburciaga.com/brand/financial-services-brand/towers-watson/#comments Fri, 26 Feb 2010 15:41:26 +0000 Ismael Burciaga http://ismaelburciaga.com/?p=765

As I was going through Identity Works’ website, I came across a new rebrand of 2010. Towers Watson’s new brand is simple and clean. Towers Watson was a merger between Towers Perrin and Watson Wyatt. I always told my business partner Travis Gates that simplicity is the key to a great brand. A lot of people like to overkill a brand by adding too much to either the typography or the icon, but sometimes all it needs is a little love. I love the concept of the icon. In the second picture above, look how amazing it looks in front of the facade. The red-orange color pops. I feel as though it is yelling “Look at me!.” The guys over at Interbrand always do an amazing job.

]]> http://ismaelburciaga.com/brand/financial-services-brand/towers-watson/feed/ 1 Expedia http://ismaelburciaga.com/brand/automotive-brand/expedia/ http://ismaelburciaga.com/brand/automotive-brand/expedia/#comments Tue, 26 Jan 2010 04:43:09 +0000 Ismael Burciaga http://ismaelburciaga.com/?p=594 expedia_2010_RSS

I am still not sure why Expedia didn’t keep the yellow in the logo. In my opinion, the yellow airplane was the trademark for Expedia. However, I still like the new one.

]]> http://ismaelburciaga.com/brand/automotive-brand/expedia/feed/ 4 Sprint http://ismaelburciaga.com/brand/technology-brand/sprint/ http://ismaelburciaga.com/brand/technology-brand/sprint/#comments Sun, 15 Nov 2009 04:31:10 +0000 Ismael Burciaga http://ismaelburciaga.com/?p=287 sprint_2008_RSSI love the new interpretation design of the pin dropping and the simplicity of the typography used.

]]> http://ismaelburciaga.com/brand/technology-brand/sprint/feed/ 0 Fly, Eagles Fly http://ismaelburciaga.com/brand/sports-fitness-brand/fly-eagles-fly/ http://ismaelburciaga.com/brand/sports-fitness-brand/fly-eagles-fly/#comments Mon, 09 Nov 2009 03:24:36 +0000 Ismael Burciaga http://ismaelburciaga.com/?p=205 nfl_eagles_RSSSadly to say, the Philadelphia Eagles have a cool logo.

]]> http://ismaelburciaga.com/brand/sports-fitness-brand/fly-eagles-fly/feed/ 0 NFL2.0 http://ismaelburciaga.com/brand/sports-fitness-brand/nfl2-0/ http://ismaelburciaga.com/brand/sports-fitness-brand/nfl2-0/#comments Mon, 09 Nov 2009 02:27:24 +0000 Ismael Burciaga http://ismaelburciaga.com/?p=196 nfl_2009_RSSI love how simple the logo has now become by simply just removing a couple of stars, editing the football and cleaning up the typography. What do you think about the new look?

]]> http://ismaelburciaga.com/brand/sports-fitness-brand/nfl2-0/feed/ 1 America’s Team http://ismaelburciaga.com/brand/sports-fitness-brand/americas-team/ http://ismaelburciaga.com/brand/sports-fitness-brand/americas-team/#comments Mon, 09 Nov 2009 02:21:53 +0000 Ismael Burciaga http://ismaelburciaga.com/?p=193 cowboys_RSSThe Dallas Cowboys’ blue star logo is associated with the team is one of the best known logos in sports. The blue star originally was a solid shape until a white line and blue border was added in 1964. The logo has remained the same since.

]]> http://ismaelburciaga.com/brand/sports-fitness-brand/americas-team/feed/ 1 Meredith Corporation http://ismaelburciaga.com/brand/technology-brand/meredith-corporation/ http://ismaelburciaga.com/brand/technology-brand/meredith-corporation/#comments Sun, 08 Nov 2009 19:36:15 +0000 Ismael Burciaga http://ismaelburciaga.com/?p=179 meredith_2009_RSS

]]> http://ismaelburciaga.com/brand/technology-brand/meredith-corporation/feed/ 0 Authentic Jobs http://ismaelburciaga.com/brand/professional-services-brand/authentic-jobs-2/ http://ismaelburciaga.com/brand/professional-services-brand/authentic-jobs-2/#comments Sun, 08 Nov 2009 04:22:23 +0000 Ismael Burciaga http://ismaelburciaga.com/?p=144 authentic_jobs_2009_RSSLove the script used in this font. Cameron does it again!

]]> http://ismaelburciaga.com/brand/professional-services-brand/authentic-jobs-2/feed/ 0 March for the Animals http://ismaelburciaga.com/brand/pets-animals-brand/march-for-the-animals/ http://ismaelburciaga.com/brand/pets-animals-brand/march-for-the-animals/#comments Fri, 06 Nov 2009 14:06:44 +0000 Ismael Burciaga http://ismaelburciaga.com/new/?p=109 spca_maryland_march_2009_RSS

I really like this design. The typography and all the colors chosen are perfect. Great job Jessica.

]]> http://ismaelburciaga.com/brand/pets-animals-brand/march-for-the-animals/feed/ 0 Jack in the Box http://ismaelburciaga.com/brand/food-beverage-brand/jack-in-the-box/ http://ismaelburciaga.com/brand/food-beverage-brand/jack-in-the-box/#comments Fri, 06 Nov 2009 03:19:03 +0000 Ismael Burciaga http://ismaelburciaga.com/new/?p=95 jack_in_the_box_2009_RSS

]]> http://ismaelburciaga.com/brand/food-beverage-brand/jack-in-the-box/feed/ 0 Air Miles http://ismaelburciaga.com/brand/automotive-brand/air-miles/ http://ismaelburciaga.com/brand/automotive-brand/air-miles/#comments Fri, 06 Nov 2009 03:05:46 +0000 Ismael Burciaga http://ismaelburciaga.com/new/?p=90 airmiles_2009_RSSI love the type used in this logo and the design of the airplane.

]]> http://ismaelburciaga.com/brand/automotive-brand/air-miles/feed/ 0 Best Buy http://ismaelburciaga.com/brand/retail-sales-brand/best-buy/ http://ismaelburciaga.com/brand/retail-sales-brand/best-buy/#comments Fri, 06 Nov 2009 02:58:04 +0000 Ismael Burciaga http://ismaelburciaga.com/new/?p=86 best_buy_2009_RSS

]]> http://ismaelburciaga.com/brand/retail-sales-brand/best-buy/feed/ 1 MSN’s New Look http://ismaelburciaga.com/brand/technology-brand/msns-new-look/ http://ismaelburciaga.com/brand/technology-brand/msns-new-look/#comments Fri, 06 Nov 2009 02:46:57 +0000 Ismael Burciaga http://ismaelburciaga.com/new/?p=82 msn_2009_RSSI am not sure if I like the typography but the butterfly is cool. Let’s see how this plays out when MSN does the launch of their new look.

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