Ismael Burciaga

My Thoughts On This Design

As I was going through Identity Works’ website, I came across a new rebrand of 2010. Towers Watson’s new brand is simple and clean. Towers Watson was a merger between Towers Perrin and Watson Wyatt. I always told my business partner Travis Gates that simplicity is the key to a great brand. A lot of people like to overkill a brand by adding too much to either the typography or the icon, but sometimes all it needs is a little love. I love the concept of the icon. In the second picture above, look how amazing it looks in front of the facade. The red-orange color pops. I feel as though it is yelling “Look at me!.” The guys over at Interbrand always do an amazing job.